I’m a photographer and travel UGC content creator

currently based in Cork, Ireland.

With a keen interest in social media and photography for many years. I found my passion for bringing Airbnb’s and hotels to life by capturing moments on camera and using them as marketing materials.

As platforms grow larger and larger, more consumers are scrolling on social media daily. I’m here to help you bring your stay to social media successfully and if you’re already on social media, then let’s get you the exposure your stay deserves!

User Generated Content (UGC) refers to original material used in ad campaigns, such as images, videos, reviews, and testimonials, created by actual product users instead of marketing teams. UGC harnesses real users’ POVs and experiences to engage and persuade prospects. Leveraging UGC builds brand awareness and fosters a vibrant community, attracting new customers through genuine endorsements of satisfied users.

Consumers are constantly bombarded with advertising and marketing messages from brands. With so many competing messages, consumers often disengage from ads and other marketing materials. But they do engage with each other.

UGC is essential for building trust, fostering engagement, enhancing authenticity, boosting conversion rates, cost-effective marketing, broadening reach, and leveraging social proof to influence potential customers positively. Incorporating UGC into marketing strategies can significantly contribute to a stay’s overall success and sustainability.